Nespresso has kicked off a stylish new chapter with global ambassador Dua Lipa leading the launch of the brand’s latest coffee machine, the Vertuo Up. The campaign delivers a sleek mix of fashion, travel, and coffee culture while also introducing a fresh creative direction for the company.
Rather than focusing only on coffee, the campaign highlights how different drinks fit naturally into everyday routines. Consequently, the visuals move through several vibrant settings, from busy New York streets to relaxed Italian scenery and sunny poolside moments.
Throughout the film, Dua Lipa remains the central face of the brand’s modern image. Meanwhile, George Clooney briefly appears, giving longtime Nespresso fans a familiar connection to earlier campaigns.
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The partnership arrives shortly after Dua Lipa wrapped her “Radical Optimism” world tour. Since then, the singer has continued expanding her influence beyond music. Recently, she also joined the 2026 London Literature Festival as a curator through her Service95 platform.
At the same time, Nespresso introduced a limited-edition Bumble Gum pink iced coffee tumbler. The accessory first appeared in the Vertuo campaign film and quickly gained attention online. Soon after, fans spotted it everywhere from Coachella to New York cafés.
What Makes the Vertuo Up Different?
Nespresso designed the Vertuo Up for convenience and customization. The machine heats in only three seconds, which makes busy mornings much easier. In addition, it offers more than 50 coffee blends and includes a Coffee Creations feature designed for iced and milk-based drinks.
Instagram | mychoyceofcoffee | The Nespresso Vertuo Up delivers instant, customizable brewing with over 50 blends for any coffee style.
The machine also uses Centrifusion technology. Because of that, it automatically reads each capsule and adjusts brewing settings for better flavor and crema texture.
Nespresso also refreshed its overall branding with updated typography and cleaner visuals. Alongside classic coffees, the company now promotes flavored recipes such as lavender and vanilla decaffeinato to match changing customer tastes.
Nespresso continues growing across 96 global markets while strengthening sustainability efforts through its AAA Sustainable Quality program. The company also maintains B Corp certification, which supports its environmental goals.
With Dua Lipa leading the campaign, Nespresso presents coffee as both a lifestyle choice and a daily ritual. At the same time, the Vertuo Up proves that convenience, style, and quality can easily work together in one modern coffee experience.